Since 2020, there has been a surge in automation-led transformation with 73% of US businesses embarking on new automation journeys, some of which include leveraging big data. Utilizing big data more effectively can provide businesses with valuable insights, improve process efficiency and drive innovation. However, there are still many obstacles to overcome and new complexities to consider, particularly with unstructured data, such as how to manage, integrate and customize this to match the business case.

Ahead of this year’s Intelligent Automation Exchange USA, we spoke exclusively to Tarv Nijjar, Senior Director, Global Strategic Insights CX & AI at McDonald’s, about the impact of the last 18 months on big data, how to overcome the greatest challenges and successfully leverage unstructured data, as well as the future of big data, to help your business reduce costs, increase efficiency and adapt to the “new normal”.

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