Jonathan Sunderland

Data Strategy Advisor Ab Initio

Jonathan has over 30 years’ experience designing and operating data, analytics, and AI-enabled systems, with a particular focus on long-term viability — how data ecosystems continue to deliver value as scale, technology, and organisations change.

He established data science from a blank sheet of paper at Direct Line Group, creating the foundations that later enabled the launch of Darwin, now one of the UK’s fastest-growing motor insurance brands. At Sony PlayStation, he led analytics that directly shaped core PS4 launch decisions, including recommendation systems and large-scale behavioural modelling used to inform platform strategy.

Jonathan has also worked on data product platforms at Harbr, and previously spent two decades as an Ab Initio customer designing metadata-driven data platforms built to support change, not just initial delivery. He joined Ab Initio in 2020.