Americas Day - April 27

All Times in ET

9:00 am - 9:45 am Creating A Global Data Governance Organization

Maximiliano Just - Global Head - Data Governance, The Coca-Cola Company
  • Transferring past change-agent experience
  • Procuring the right expertise and skill sets through employees and innovative external partners
  • Envisioning the future horizon before conceiving of the roadmap and/or strategy to get there
  • Communicating that vision and getting key stakeholders on board

Maximiliano Just

Global Head - Data Governance
The Coca-Cola Company

10:00 am - 10:45 am Zeroing-in On Data; The Lifeblood Of Your Artificial Intelligence

Data is the lifeblood/oil/oxygen- the energy of artificial intelligence. AI after all is simply math on top of data. For the enterprise to truly benefit from AI, stakeholders and front-line personnel must understand the importance of the data informing it.


  • Realizing that your main data problem is a culture problem
  • Do your people understand the effect of current data on the future health of the enterprise?
  • Understanding that data is your potential chief enterprise value
  • Has your CEO gotten behind master data management?
  • Aligning the business to ensure your data journey remains on track
  • Do business leaders keep in line with governance?
  • Consistently returning to policies, practices and procedures to remain master of your domain

11:00 am - 11:45 am Data Enrichment For The Soul Of Your Enterprise

As noted in the previous session, historical data has lost value. All the more reason to enrich the value of real-time data.


  • Understanding that your enterprise can’t compete without insightful data
  • Basking in the glow of truly clean data and then enriching it with value
  • ·Uncovering insights from siloed datasets by augmenting them with others
  • Transforming data from disparate sources to gain enterprise intelligence

12:00 pm - 12:45 pm Using Random Data In A Deterministic Process

The availability of data is at an all time high but the quality of data is not. Thus turning to unproven datasets that previously would not have seen the light of day provides a particular opportunity to uncover value that previously would have never been found.


  • Divining a plan that takes into account the expected errors
  • Looking out for the boundaries of your plan and acting at those inflection points 
  • Changing realities, currents and patterns lowers forecast confidence putting more importance on the management of the pacing of the plan 
  • Recording real-time events to improve future forecasting in increasingly volatile environments 

1:00 pm - 1:45 pm Globally Driving Data and Analytics Across The Enterprise

Deepak Jose - Head of Digital Business Strategy and Advanced Analytics, Mars
  • Harnessing pricing, promotion and trade architecture for strategic revenue management
  • Effectively managing data and analytics for route to market optimization and marketing transformation
  • Portfolio simplification and product standardization through an understanding of the changing customer
  • Lassoing the omnichannel analytics that matter
  • Data-driven innovation on the edge 

Deepak Jose

Head of Digital Business Strategy and Advanced Analytics