At the Generative AI for Marketing Summit, we captured real, in-the-moment insights from attendees on how AI is shaping their marketing today. This infographic brings those snapshots together - highlighting how marketers are using generative AI, where confidence is growing, and what challenges still lie ahead.

Download the infographic for a clear view of how generative AI is shaping marketing today!

See which leading brands & attendees are present in London THIS MONTH!

Welcoming global marketing, CX & personalisation experts to Hilton, Syon Park, on 24-26 November, for real-world case studies, networking & more.

Ready to rewrite your marketing playbook? Join the conversation and move from pilots to performance, level up your marketing strategies & unlock personalisation at scale.

Your customers aren’t searching the way they used to. More and more, they’re skipping traditional search engines and asking AI tools like ChatGPT, Perplexity, and Gemini for instant answers. A SEMRush analysis of over 10 million+ keywords showed that from March 2025, over 13% of all queries already surfaced AI-generated overviews, double the rate seen just two months earlier.

For marketers, that means the playbook has changed. If your brand isn’t showing up in AI results, you risk losing visibility, relevance, and customer engagement. To stay competitive, you need to shift from SEO to GEO – Generative Engine Optimisation.

This guide is built for you, the marketer navigating this new battlefield. Packed with FAQs, implementation checklists, EU Regulation updates, expert insights, real-world use cases, actionable strategies, and a GEO action plan, this fact sheet is your roadmap to thriving in the new era of AI-powered marketing.

Inside, you’ll discover:

• How peers at Nokia, Uber, and Look Fabulous Forever are using GenAI to drive productivity, storytelling, and smarter workflows.
• Why traditional SEO no longer guarantees visibility, and how to start optimising for AI-powered answers instead.
• Practical steps you can take right now to future-proof your campaigns in the age of AI.

You’ll also hear directly from marketing leaders who are in your shoes:

• Andrew Burrell, Head of Portfolio Marketing, Cloud and Network Services, Nokia, reveals how GenAI is accelerating productivity and reshaping campaign execution
• Janis Thomas, Managing Director, Look Fabulous Forever, shares how AI-generated imagery is saving time and money while elevating brand storytelling
• Liam Branaghan, Performance Marketing Lead (Delivery, EMEA), UBER, explains how AI is powering smarter workflows, campaign analysis, and internal tooling.

The future of search isn’t coming, it’s already here. The question is: how will your brand lead in it?

As enterprises move from experimenting with Agentic AI to embedding it into core operations, new challenges emerge: compliance, governance, cybersecurity, and scalable deployment. The question is no longer if Agentic AI will play a role in the enterprise, but how to implement it responsibly and effectively at scale.

This essential quick-reference FAQ provides clear, actionable answers to the most pressing questions leaders face when operationalising autonomous systems:

• How do agents store and retrieve memory for reliable performance?
• What cybersecurity safeguards are required under the NIS2 Directive?
• Is Agentic AI considered “high-risk” under the EU AI Act, and what does that mean for adoption?
• How can you effectively audit an autonomous AI system?
• What are the risks if agents overuse or misapply sensitive internal data?

Whether you’re building an AI governance strategy, preparing for regulatory audits, or seeking to unlock enterprise-wide value from Agentic AI, this guide helps you cut through complexity with practical, expert-driven clarity.

Generative AI is revolutionising the way marketing teams create content, cutting production time, reducing costs, and enabling personalised messaging at scale. This short and practical infographic shows exactly how.

Whether you’re writing copy, building campaigns, or producing video, these six powerful use cases show how Gen AI is helping teams move faster and work smarter.

Download to learn more about:

• Where Gen AI fits across text, video, audio, and analytics workflows
• How top marketers are using AI tools to speed up every day content tasks
• How to scale hyper-personalised messaging – without extra headcount
  

Discover how the world’s leading brands and marketers are using Generative AI to supercharge creativity, streamline content production, and redefine the creative process.

From IKEA’s AI-generated furniture concepts to agencies like &Walsh using DALL·E for client imagery, the marketing world is embracing generative AI, not just for efficiency, but for inspiration. This exclusive resource explores how AI is not replacing creativity but unlocking it at unprecedented speed and scale.

Download this practical guide to learn:

• How top brands are integrating Gen AI into ideation, storyboarding, video, and copywriting workflows
• The specific tools transforming creative operations, like Midjourney, Storydoc, Runway, and Steve AI
• Ways AI is enabling mass personalisation and multi-format content tailored to every touchpoint
• How to balance human insight with AI-generated innovation, while protecting brand voice

Whether you’re a creative lead, content strategist, or CMO, this is your essential guide to AI-powered creativity in 2025.

What happens when innovation meets authenticity? At Look Fabulous Forever, the answer is a 67% surge in new customer acquisition, without spending a penny more on media. In this exclusive interview, Managing Director Janis Thomas shares how her team is using Generative AI not just to scale campaigns, but to elevate creativity, deepen brand trust, and empower their audience.

From transforming product shots into stunning lifestyle visuals to fostering a culture of experimentation, Janis reveals a refreshingly human approach to AI adoption – one that’s rooted in values, not just velocity.

Download this interview to learn more about:

• Real ROI: 67% more new customers with no increase in media spend.
• Creativity at Scale: AI-powered visuals that are fast, flexible, and full of flair.
• Ethical by Design: Clear boundaries ensure AI enhances, not replaces, authentic representation.

This is Gen AI done right, where culture leads, creativity thrives, and results speak for themselves.

In this candid and forward-looking interview, David Granger, Director of Arc & Foundry, pulls back the curtain on how his team is using Generative AI to redefine creative workflows—from tightening copy to turbocharging campaign planning.

Granger shares the practical strategies that help his team cut through the noise of 30,000+ tools, align brand voice with AI-assisted style guides, and bring real-world structure to AI tool evaluation.

Download this interview to learn more about:

• How to build an internal AI council to align legal, IT, marketing, and creative
• A 3-step framework for evaluating Gen AI tools without getting overwhelmed
• Real examples of how AI is already transforming copywriting, research, and reporting

Whether you're refining long-form content or making data insights accessible to non-technical teams, his approach offers a grounded roadmap to AI adoption, with creativity and compliance at the core.

In a world flooded with AI tools and inflated promises, John Watton, Fractional Advisor, CMO at LettsGroup and former EMEA Marketing Director at Adobe, brings a refreshing dose of clarity. John shares how to cut through the noise and focus on what really matters: solving real problems, measuring real ROI, and building governance that scales.

In this insightful conversation, John outlines how Gen AI can unlock 5–15% of marketing spend for reinvestment – if it’s implemented with purpose. From multilingual content creation to dynamic creative testing, he shows how AI can enhance marketing execution without replacing strategic thinking.

Download to learn more about:

• ROI with Rigour: Gen AI can free up budget, but meaningful returns take time and discipline
• Purpose-Driven Adoption: Start with real use cases, not shiny tools
• Governance First: Clear policies, transparency, and regular audits are essential
• AI as a Partner, not a Pilot: Use AI to expand thinking, not to automate leadership
  

Interview with Brooke Herron, senior-level growth marketer working across high-impact B2C brands.

Read this interview to learn about real-world experiences for driving personalisation, speeding up execution, and making smarter decisions. From tools to frameworks, this insightful interview gives fellow marketers key takeaways as we move from experimentation to transformation.

This interview covers:

• Clear ROI examples & how to measure success accurately
• Frameworks for evaluating different tools
• Use cases for different AI processes
• Data privacy and governance models
• The importance of AI-driven analytics

Brooke also explains how her journey with Gen AI has led her to the Generative AI for Marketing Summit.

Join us in London on 24-25 November to help optimise your campaigns and move beyond AI hype to deliver measurable results.

Get your copy of the early event agenda here.