Generative AI is rapidly transforming the marketing landscape - from hyper-personalized content creation to predictive customer insights and campaign optimization. But with so many possibilities, where should marketers begin? Abbas Arslan has seen this transformed unfold first-hand. He join us following his tenure as Senior Director of Marketing, North America for The Coca-Cola Company, where he delivered holistic and end-to-end brand restages and transformation strategies. This hands-on workshop is designed to help marketing professionals, strategists, and innovation leads identify high-impact, practical use cases for generative AI within their own organizations. Through real-world examples, collaborative exercises, and guided frameworks, participants will leave with a clear roadmap for integrating AI into their marketing strategies.

• AI Opportunity Mapping: Learn how to spot areas across the marketing funnel - awareness, engagement, conversion, and retention - where generative AI can drive measurable value.
• Use Case Deep Dives: Explore successful applications of generative AI in content generation, customer segmentation, brand voice development, and campaign testing.
• From Ideation to Implementation: Leave with a tailored action plan and toolkit to pilot your top generative AI use cases within your marketing team.