Deploying Generative AI successfully in one area is just the beginning—scaling its impact across the enterprise requires strategic alignment, robust infrastructure, and strong governance. This session will guide enterprises through the critical steps to move AI projects from experimentation to business transformation.

·        Identifying high-impact, scalable use cases and securing stakeholder buy-in.

·        Building a strong AI foundation: Ensuring data, infrastructure, and governance readiness.

·        Designing robust workflows for model development and deployment.

·        Fostering an AI-driven Culture, Encouraging Cross-functional Collaboration and Change Management.

·        Defining success metrics to ensure AI delivers sustainable business impact. 

As Prudential’s first Director of Generative AI, Ashley Cheretes has pioneered the strategy & implementation of GenAI tooling to redefine marketing strategies. This session dives into how Prudential is using generative AI to transform marketing operations at scale – employing their first digital co-workers to collaborate with creatives on drafting tailored content for millions of customers and advisers using real-time data, while ensuring every output aligns with compliance, brand voice, and strategic goals.

• Combining AI's agentic real potential with robust human oversight and clear outcome alignment.
• Scaling personalized marketing content without losing control of quality or compliance.
• Understand what a successful human-in-the-loop workflow looks like in a heavily regulated environment.
• Connecting tech to clear business outcomes – How do you ensure success?
• Changing creatives mindsets around AI – From sceptic to ambassador