Brett Wujek

Head of AI Product Strategy SAS Institute

Brett leads product strategy for next generation AI technologies at SAS, leading a team that drives product direction and vision through customer interactions and technology advancements. Upon joining SAS in 2014, he worked as a data scientist on the machine learning R&D team to support development projects, help guide the direction of the product, and drive technical promotion and customer engagements. Prior to joining SAS, Brett led the development of process integration and design exploration technologies at Dassault Systèmes, helping architect and implement industry-leading computer-aided optimization software for product design applications. He received his PhD from the University of Notre Dame for his work in developing efficient algorithms and automation strategies for multidisciplinary design optimization.

Generative AI Week 2023 Day One: Tuesday,17 October 2023

11:35 AM Delivering Real Value with Trusted Industry-Focused Digital Assistants

The power of large language models has revolutionized the infusion of AI into many aspects of everyday life. As organizations exploit this technology, we will undoubtedly see and feel an impact on the quality of services they provide. In this talk we will share compelling use cases demonstrating significant productivity leaps in critical sectors that require careful scrutiny, like law enforcement, where the application of LLMs is not just beneficial but transformative. Furthermore, we delve into how marketers can utilize LLM-based technologies in a safe and reliable manner as creative and efficient aids for crafting compelling narratives and strategies.


  • Hear an AI software vendor’s perspective on responsible delivery and application of this technology
  • Witness immense productivity gains realized in high-impact use cases such as law enforcement
  • See how LLM-based MarTech technology can be used to enhance marketers' creativity and efficiency

Check out the incredible speaker line-up to see who will be joining Brett.

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