Mac spearheads the advancement of generative AI strategy and capabilities within the Customer Intelligence practice at SAS. Guided by a commitment to putting customers at the forefront, he collaborates with a wide range of organizations in healthcare, financial services, and retail sectors. His focus is on responsibly deploying generative AI to modernize marketing approaches.
The power of large language models has revolutionized the infusion of AI into many aspects of everyday life. As organizations exploit this technology, we will undoubtedly see and feel an impact on the quality of services they provide. In this talk we will share compelling use cases demonstrating significant productivity leaps in critical sectors that require careful scrutiny, like law enforcement, where the application of LLMs is not just beneficial but transformative. Furthermore, we delve into how marketers can utilize LLM-based technologies in a safe and reliable manner as creative and efficient aids for crafting compelling narratives and strategies.
Check out the incredible speaker line-up to see who will be joining Mac.
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