Exploring the impact of generative AI tools on content creation is essential for business leaders to understand the transformative potential of this technology. This talk highlights the broader impact of AI on creativity as a whole, providing insights that business leaders should be exploring & aware of in this ever-changing field such as:

·       Augmenting human creativity: Generative AI enhancing creative processes and expanding artistic possibilities

·       Democratizing creativity: the impact on AI enabling broader access to creative tools

Generative AI is revolutionizing the creative industry process by introducing a whole new level of innovation. In this session a panel of innovators, architects, designers and artists will outline what this means for the creative process, with reference to:

• Speeding up the creative process by enabling creatives to quickly create and optimise designs

• Enhancing the diversity of the creative process by allowing for the exploration of different styles and formats

• Enabling collaboration between artists, designers, engineers, and other creatives

• Predictions for the future of the creative industries, responsibility, jobs, etc.