Sam Swift

Sam Swift

Senior Director of Product Marketing ActiveFence
Sam Swift

Samantha has been happily entrenched in the cybersecurity industry for 26 years. During this time, she has helped hundreds of organisations of all shapes, sizes, and geographies recover and learn from cyberattacks, defined strategy for pioneering security products and technologies, and is a regular speaker at security conferences around the world. In her current regeneration, Sam is Senior Director of Product Marketing at Active Fence, and is also on the advisory board and senior council for The Hacking Games. She authors articles and blogs for various security publications, has a strong passion for mentoring, and volunteers at cybersecurity community events. Sam's on the organisation teams for three UK BSides conferences (Newcastle, Leeds, and Lancashire), volunteers as a SOC Goon at Def Con, and has won various awards including CSO30 UK, TechWomen100, and Top 20 Most Inspiring Women in Cyber. She had her first job in tech when she was 6 years old, hates liquorice, and can "flip catch" 51 beermats in one hand.

Generative AI Week 2025 Day Two Conference: Wednesday, November 12 2025

10:45 AM Panel Discussion: The Fundamentals of Enterprise AI Governance – Balancing Risk, Innovation & Responsibility

As AI adoption accelerates, enterprises must establish strong governance frameworks that enable innovation while mitigating risks and ensuring ethical responsibility. This panel will explore how organizations can foster cross-functional collaboration to create governance strategies that align with regulatory requirements, business objectives, and user expectations.

  • Defining AI governance frameworks and policies for your enterprise
  • Engaging cross-functional risk, compliance, and technical teams for effective oversight.
  • Implementing AI risk management strategies without stifling innovation.


Check out the incredible speaker line-up to see who will be joining Sam.

Download The Latest Agenda