Samantha McConnell

Director of AI + Digital Strategy Cox Communications

Samantha McConnell is an influential leader specializing in AI-driven digital strategy. Samantha currently serves as a Director of AI + Digital Strategy at Cox Communications, where she leverages AI to enhance outcomes for customers and the business across a curated portfolio of channels. With over a decade of experience at the intersection of strategy, technology, and operations she brings a valuable combination of strategic vision and proven, real-life results. Her innovative approach and successful track record with AI make her a pivotal figure in shaping the future of customer engagement.

Generative AI Week 2025 Day One Conference: Tuesday, November 11 2025

12:30 PM Presentation: Scaling GenAI at Cox Communications: From Vision to Value

Join Samantha McConnell, Director of AI & Digital Strategy & Gautam Krishna Moorthi, Director of AI Solutions from Cox Communications where they talk about translating the promise of Generative AI into real business impact. In this session, the speakers intend to cover how Cox is bridging the gap from proof of concept to full-scale production while navigating the human, structural, ethical and governance dimensions of AI. They will unpack the structural, cultural, and operational levers that are enabling Cox to evolve from pilot projects to enterprise-wide GenAI adoption.

Practical steps to evolve AI initiatives from pilot to production, avoiding common pitfalls & improving the GTM velocity with AI influenced insights
Exploring Cox’s frameworks for identifying, tracking, and communicating the measurable impact of Generative AI solutions.
Integrating AI in ways that enhance, not replace, human capabilities - addressing adoption, trust, and collaboration.
Building enterprise-wide structures that support AI innovation, including data, talent, and cross-functional alignment.

11:10 AM Panel Discussion: Tangible Steps Towards Agentic AI for Transformational Enterprise Success

As enterprises push beyond static AI models, agentic AI is emerging as a key driver of autonomous decision-making and adaptive workflows. These AI systems go beyond execution—they perceive, plan, and act dynamically within complex business environments. This panel will explore how enterprises can architect, deploy, and scale agentic AI to unlock new efficiencies and innovation.

Architecting agentic AI: Frameworks, orchestration strategies, and multi-agent collaboration.
Integrating LLM-powered agents with enterprise data systems and APIs.
Designing guardrails for reliability, interpretability, and compliance.
Optimizing feedback loops: Reinforcement learning, retrieval-augmented generation, and self-improvement mechanisms.
Scaling agentic AI across the enterprise: Infrastructure, compute considerations, and cost-efficiency.

Check out the incredible speaker line-up to see who will be joining Samantha.

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