The Only Event Providing Practical Steps for Implementing & Scaling Generative AI

7-9 October, 2024 | Georgia, USA

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Tina O'Shea

Director, Content Design & Design Tech Intuit

Tina O’Shea is Director of Content Design & Design Technology at Intuit, the maker of TurboTax, QuickBooks, and Mailchimp. Her team is responsible for bringing Intuit's brands to life through content and conversation design. Before working at Intuit, she led content and social media at LeapFrog and worked on the editorial staff at Apple, where she helped develop the Apple Style Guide. She enjoys 19th-century fiction, midcentury furniture, and 80s music.

Generative AI Week 2023 Day One: Tuesday,17 October 2023

11:00 AM Improving User and Employee Experience During the Content Creation Process

Tina and her team of 60 content designers and content technologists have been leveraging Generative AI technology to improve content creation, product and enhance the customer experience. In this session she will cover:

- Leveraging generative tools to create headlines, email copy and content

- Enhancing idea generation for content ideas and themes

- Enabling nonprofessional writers to write in the company style and tone

- Supporting UX professionals in their UX writing and micro content

- Embedding generative tools into products to support customers in their writing

Check out the incredible speaker line-up to see who will be joining Tina.

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