Tony Fazzini

VP, Performance Marketing & Strategy TradeStation

Generative AI Week 2025 Day Two Conference: Wednesday, November 12 2025

11:45 AM Presentation: Examining TradeStation’s Holistic Approach to Generative AI in Marketing

Generative AI promises to transform marketing, but moving from scattered pilots to a scalable, business-wide strategy is anything but straightforward. This session unpacks how TradeStation has approached Gen AI adoption holistically - balancing ambition with operational reality.

Mapping high-impact use cases across performance marketing strategy.
Navigating the build-vs-buy dilemma to harmonise AI tooling.
Reconciling department-level priorities with company-wide objectives.
Lessons learned from both successes and failures in embedding AI into daily workflows.

Check out the incredible speaker line-up to see who will be joining Tony.

Download The Latest Agenda

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