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John T. Renz

VP, Head of Creative, US Businesses Prudential

John Renz leads the full-service in-house agency focused on Prudential’s US Businesses: Retirement Strategies, Group Insurance, Individual Life Insurance, and Prudential Advisors, which represents roughly half of Prudential’s global revenue. Before joining Prudential, John led in-house agencies for two other Fortune 100 firms: MetLife and Dow Jones. Prior to his move in-house, John held multiple creative leadership positions at ad agencies, spearheading efforts for many globally respected brands including New York Life, Lionel Leisure, and Johnson & Johnson. John’s work, or work created under his direction, has earned numerous awards for creative excellence and effectiveness and has supported billions in revenue. Outside of great creative, his interests include useless trivia, relevant history, and bad jokes. He lives in New Jersey with his wonderfully tolerant wife and two exceptional sons.

Responsible AI Summit Conference Day 2 - Wednesday June 18

1:30 PM Presentation: Keeping It Real: Brand Authenticity and Content Innovation in Responsible AI

As brands adopt AI to innovate content creation, maintaining authenticity and ethical responsibility becomes paramount. This session explores how businesses can leverage Responsible AI to create impactful, trustworthy content while safeguarding brand values and consumer trust.

- Integrating Responsible AI practices to balance creativity with ethical standards and brand authenticity.

- Utilizing transparency measures like watermarking and explainability to build trust in AI-generated content.

- Fostering innovation through collaborative design processes that align AI outputs with brand identity and consumer values.

Check out the incredible speaker line-up to see who will be joining John T..

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