While many organisations are tightly controlling access to AI, L'Oréal has taken a different approach, empowering employees across the business to build and use their own AI "companions" as part of their daily work.
This shift hasn't just been about deploying tools, it's required a fundamental rethink of culture, capability, and trust. From leadership alignment to large-scale upskilling, the focus has been on enabling every function—from marketing to HR to legal—to adopt AI in ways that are meaningful to their role.
This session explores how organisations can move beyond top-down deployment to drive true enterprise adoption by combining empowerment with structure, and experimentation with accountability.
• Empower employees to build and use their own agents, while maintaining appropriate oversight and consistency
• Scale AI literacy across the organisation through continuous, role-specific upskilling initiatives
• Drive adoption by aligning use cases and KPIs to individual functions, teams, and workflows
• Balance centralised governance with decentralised innovation through a test-and-learn culture