Marco Dutsch

Lead, AI Innovation Lab IKEA

Main Conference Day Two - November 5, 2026

10:40 AM Panel: Build, Buy, or Partner? Rethinking AI Strategy in the Age of Agents-as-a-Service

The agentic ecosystem is evolving at pace, moving beyond models and tools to fully hosted agents, platform ecosystems, and "agents-as-a-service." But alongside this rapid innovation comes a new challenge: a crowded, noisy vendor landscape, where it's increasingly difficult to distinguish genuinely enterprise-ready solutions from hype.

Many organisations are investing significant time and resources into piloting tools that fail to scale, deliver limited value, or introduce new risks. As a result, trust is becoming a critical factor in AI strategy—not just what to build or buy, but who to trust, when to partner, and how to avoid costly missteps.

This session explores how organisations are navigating these decisions, cutting through the noise to build agentic strategies that are robust, scalable, and grounded in real value.

• Evaluate trade-offs between building in-house, buying solutions, or partnering with vendors

• Distinguish credible, enterprise-ready solutions from hype-driven or immature offerings

• Avoid costly pilot cycles that fail to translate into scalable value

• Design hybrid strategies that balance cost, control, and long-term flexibility

• Navigate the evolving ecosystem of hosted agents, platforms, and model providers

Check out the incredible speaker line-up to see who will be joining Marco.

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