The Age of Agents: Redefining Organisational Structures, Decision-Making Processes and Value Creation Models
27-28 October 2025 | Amsterdam
Shaz Mahmood
Deputy Director | Digital Transformation NHS
Conference Day One - October 27, 2025
11:45 AM GROUP E: The Power of Personalisation: Possibilities and Limitations When You Go Agentic
In healthcare, AI-driven personalisation can enhance patient care through tailored treatment plans, yet it raises concerns about data privacy and bias. In retail, personalised shopping experiences can boost customer satisfaction and sales but may also lead to ethical dilemmas regarding consumer manipulation. In education, AI can customise learning experiences to individual needs, improving outcomes, while potentially exacerbating inequalities. Let’s see how far we can push personalisation, explore how to win the trust of the consumer in an AI driven workforce to enable personalisation in the first place, and prevent what the implications from going too far.
Check out the incredible speaker line-up to see who will be joining Shaz.
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