Tom Kerkhof

Tom Kerkhof

AI Lead Nestle
Tom Kerkhof

Main Conference Day Two - November 5, 2026

10:00 AM Case Study: From AI Strategy to Enterprise Adoption: Scaling AI Through a Network of Ambassadors

As AI moves from experimentation to enterprise-wide adoption, the challenge is creating the organisational capability to identify where it can deliver genuine value, scale successful use cases and bring people with you. At Nestlé Europe, Tom has built a network of 20 AI Ambassadors alongside the central AI team, giving colleagues across functions a formal role in identifying opportunities, supporting scale and helping embed AI into everyday ways of working. Discover how to:
 
• Create the right operating model for AI adoption, combining central AI expertise with functional ownership to build momentum across the organisation
• Identify high-value opportunities from the ground up, using functional AI Ambassadors to uncover use cases that address genuine business needs
• Build a repeatable pathway from use case to scale, determining which AI applications are worth expanding and how to take them beyond individual teams
• Turn experimentation into sustained adoption, equipping colleagues with the support, confidence and practical knowledge needed to integrate AI into how they work

Check out the incredible speaker line-up to see who will be joining Tom.

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