German Faraoni Heidenreich

Global Director, IT & Digital Reckitt

Tuesday 14th April - Conference Day One

10:00 AM Panel Discussion - From SEO to ACO: Winning Shelf Voice with Retailer & Open Agents

As retailers roll out their own agents and open platforms race to embed commerce, CPGs are scrambling to understand how "shelf voice" works in an LLM world. This panel brings together early movers to unpack what they're learning as companies ship their first agentic experiences.• Diagnosing your current "shelf voice" in LLMs and retailer agents

• What "agent-optimised" product and P2D content actually looks like in practice

• Shaping holistic media, UGC and content strategies for bots and buyers

• Navigating today's constraints (single-item carts, narrow UIs, limited analytics) while preparing for what's next

Check out the incredible speaker line-up to see who will be joining German.

Download The Latest Agenda

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