Hannah Saunders

Hannah Saunders

Chief Growth Officer Nudge
Hannah Saunders

Hannah Saunders, a former RAF Officer turned entrepreneur, founded and scaled Toddle into a thriving, multi-channel global brand. Under her leadership, the business achieved strong sales across Amazon, e-commerce, and international retail distribution throughout Europe and the United States, before a successful exit via acquisition in 2023. Today, Hannah is CGO at Nudge, as well as a Non-Executive Director at a tech start-up. Alongside her board roles, she leads her own consultancy, Pitch, and is an in-demand keynote speaker. She has featured on prominent business panels and podcasts, as well as on BBC Radio 4 Woman's Hour, BBC 5 Live, and BBC's Dragons' Den—where she was described as "the most prepared entrepreneur to ever enter the den." She is also a recipient of multiple accolades, including a Great British Entrepreneur of the Year award.

Tuesday 14th April - Conference Day One

12:30 PM Presentation/Case Study: New Rules of Brand Growth - Lessons from Small Brands Winning the Agentic Era that Bigger Brands can Adopt

The core narrative is simple but provocative. Startups are not winning because they have better data or bigger budgets, they are winning because they move faster. While enterprise has optimised for reporting and analysis, smaller brands have optimised for action, using systems and increasingly agents to decide and execute in real time.

At the same time, consumer behaviour is shifting. People are no longer just searching, they are asking, and machines are answering. Visibility is moving from share of search to share of recommendation. If a product is not surfaced by AI, it is not considered.
The session will explore how startups are already building for this invisible shelf, continuously testing, learning and adapting across pricing, content, media and operations through connected systems. It will also unpack why enterprise struggles to keep up and what needs to change, moving from dashboards to decision layers, from campaigns to systems, and from manual workflows to continuous execution.
Ultimately, the brands that win will not be the ones with the biggest budgets, but the ones that are easiest for the machine to choose.

Check out the incredible speaker line-up to see who will be joining Hannah.

Download The Latest Agenda