Hariss Amin

Global Lead of CX & AI Product Management - eCommerce Hunter Douglas

Tuesday 14th April - Conference Day One

11:00 AM Panel Discussion - From Digital Transformation to Agentic Commerce: Getting Your House in Order

Before anyone lets agents loose on their customers, there’s a lot of unglamorous work to do: fixing legacy platforms, connecting customer data, changing culture, and proving value with “everyday” AI. This discussion brings together leaders who are still in the thick of digital transformation, sharing how they’re getting agent-ready long before the first agent goes live.

• Fixing the basics: data, legacy platforms, and connected guest-facing journeys.

• Empowering colleagues with copilots and AI tools to unlock frontline capacity.

• Moving from walk-ins to orchestrated bookings, events, and personalised return triggers.

12:30 PM Presentation - Designing the Agentic Buyer Journey: From 40,000 SKUs to a Frictionless Purchase

In under a year, Hunter Douglas has gone from early pilots to a voice agent handling 2,000+ calls a day - while migrating to Shopify and consolidating a 40,000+ SKU catalogue. This session unpacks the strategy behind that: how to let an AI agent actually help someone buy without overwhelming them, breaking trust, or overpromising what the tech can do.

• Turning a huge catalogue into a few high-confidence recommendations that feel curated.

• Designing agent flows for discovery, selection and returns that protect CSAT and compliance.

• Phasing automation from guidance only to low-friction, near end-to-end purchase journeys.

Check out the incredible speaker line-up to see who will be joining Hariss.

Download The Latest Agenda

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