Ioana Marchis-Rusu

Senior Emerging Technology Partner Flutter Entertainment

Tuesday 14th April - Conference Day One

11:15 AM Panel Discussion - From Digital Transformation to Agentic Commerce: Getting Your House in Order

Before anyone lets agents loose on their customers, there’s a lot of unglamorous work to do: fixing legacy platforms, connecting customer data, changing culture, and proving value with “everyday” AI. This discussion brings together leaders who are still in the thick of digital transformation, sharing how they’re getting agent-ready long before the first agent goes live.

• Fixing the basics: data, legacy platforms, and connected guest-facing journeys.

• Empowering colleagues with copilots and AI tools to unlock frontline capacity.

• Moving from walk-ins to orchestrated bookings, events, and personalised return triggers.

Check out the incredible speaker line-up to see who will be joining Ioana.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk