Jad Freiha

Head of AI Analytics Sweaty Betty

Tuesday 14th April - Conference Day One

3:00 PM Presentation - Navigating Agentic & Conversational Commerce at Sweaty Betty

Sweaty Betty is testing agent-led shopping across WhatsApp, web, and voice - focusing on fit prediction, fewer returns, and faster resolution in customer care. With red/blue teaming and an “AI counsel” approach to decisions, the team is building guardrails and momentum ahead of broader scale.

• Piloting WhatsApp journeys from discovery to checkout with size and outfit recommendations.

• Reducing returns via photo-based fit prediction, contextual prompts, and reassurance moments.

• Standing up voice AI for customer care with robust guardrails and human handoff.

Wednesday 15th April – Conference Day Two

2:30 PM Panel Discussion - Internal Agents to P&L: How Enterprises Industrialise Copilots Safely

Internal agentic systems are quietly delivering value - briefs, next-best-actions, ecom ops - well before consumer bots are safe to scale. This panel compares live POCs and early rollouts, focusing on safety bars, adoption, and finance-credible impact.

• Operationalising internal agents: ownership, guardrails, human-in-the-loop patterns.

• Proving value: time saved, quality uplift, speed-to-market, sell-through.

• Scaling playbook: governance, change management, and platform choices.

Check out the incredible speaker line-up to see who will be joining Jad.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk