James Galland

Head of Commerce Capabilities VML

James has carved out a distinguished career as a transformative leader in e-commerce strategy , particularly recognized for his profound influence on scalable strategic brand development and performance optimization across marketplaces . His commerce knowledge was formed through a breadth of client-side roles covering full 360 commerce across commercial and media/brand planning. Passionate about connected commerce and building richer more immersive frictionless commerce experiences, what truly sets James apart is his unwavering passion for driving innovative, big-picture strategies. Always with an eye to future with focus on identifying, developing, and scaling cutting-edge commerce capabilities and automated solutions, he works across a diverse range of brands to achieve truly transformative and sustainable commerce growth. Excited about the agentic commerce era and how technology can not only automate and streamline the shopping journey but truly turbocharge richer customer experiences along the way.