Linda Cereda

Global VP Marketing Data Nike

Tuesday 14th April - Conference Day One

9:00 AM Opening Keynote - Beyond Hype: Organising for Agent-Led Commerce

Agent-led shopping sits on top of everything we’ve already built - SEO, apps, loyalty, martech - but the real shift isn’t the tech, it’s the organisation. Drawing on the Nike SNKRS app and broader data, ML and martech work, this keynote looks at how to turn “agentic commerce” from buzzword into business change: new workflows, new skills, and new ways of measuring value when bots, not browsers, start deciding what customers see.

Moving from SEO to “generative engine optimisation” with agent-ready, contextual data signals.
Redesigning workflows, ownership and skills across email, app and loyalty teams.
Using 12-week experiment cycles to turn automation gains into real transformation.

Check out the incredible speaker line-up to see who will be joining Linda.

Download The Latest Agenda

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