Mrunal Bhagat

Commerce & Retail Media Strategist Pearson

Mrunal Bhagat is a Commerce & Retail Media Strategist at Pearson, specialising in AI-led commerce strategy and Amazon growth. Known for turning data into dollars, she helps brands navigate the gap between data insight and real commercial outcomes - building incremental revenue models that go beyond ROAS. She is particularly focused on how AI is reshaping shopper decision making and what that means for brands investing in retail media today.

Tuesday 14th April - Conference Day One

12:00 PM Presentation - Building Smarter Revenue Models in AI-Shaped Commerce: Pearson’s Advertiser View

As AI changes how people research, compare and decide what to buy, advertisers need to rethink how they understand intent, influence decisions, and measure value. At Pearson, that means looking beyond short-term performance metrics to better connect audience intelligence, behavioural signals, and commercial execution - using data not just to optimise campaigns, but to shape smarter revenue models. This session shares Pearson’s perspective on how AI is changing shopper journeys, what signals matter most, and how commercial teams can translate those signals into more meaningful business outcomes.

Using audience and behavioural data to understand changing paths to purchase
Looking beyond ROAS to measure value through LTV, AOV and incrementality
Connecting insight to execution to drive stronger commercial outcomes from AI-led commerce

2:00 PM Panel Discussion - Strategic Decision-Making: Trust, Control & Build-vs-Integrate

Agentic commerce demands two decisions at once: how you earn trust (evidence, consent, bias controls) and where you build vs partner. We’ll pressure-test operating models that protect customers while moving fast.

• Identifying journeys needing owned agents vs integratable third-party tasks.

• Defining consent, provenance, bias tests, and escalation thresholds upfront.

• Balancing control, data rights, speed-to-value; agree hybrid off-ramps.

Check out the incredible speaker line-up to see who will be joining Mrunal.

Download The Latest Agenda

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