Paul Morris
Senior Director EMEA Performance Marketing & Web eCommerce RS Group
Tuesday 14th April - Conference Day One
2:00 PM Panel Discussion - Strategic Decision-Making: Trust, Control & Build-vs-Integrate
Agentic commerce demands two decisions at once: how you earn trust (evidence, consent, bias controls) and where you build vs partner. We’ll pressure-test operating models that protect customers while moving fast.
• Identifying journeys needing owned agents vs integratable third-party tasks.
• Defining consent, provenance, bias tests, and escalation thresholds upfront.
• Balancing control, data rights, speed-to-value; agree hybrid off-ramps.
Check out the incredible speaker line-up to see who will be joining Paul.
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