Roald van Wyk

Global Creative Commerce Lead IPG

Tuesday 14th April - Conference Day One

Keywords fade; tasks win. Understand how auction dynamics, private label, and marketplace rules evolve when agents decide.

• Translating creative to task-oriented response objects.

• Optimizing retail media for agent evaluation, not clicks.

• Coordinating brand-retailer signals to avoid conflicting guidance.

Check out the incredible speaker line-up to see who will be joining Roald.

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk