Lucas Vinh Tran

Director of AI/ML & Engineering JPMorganChase

Lucas Vinh Tran is Director of AI/ML & Engineering and Principal Research Scientist at JPMorganChase, where he leads key initiatives across commerce, shopping, ads & marketing, digital platforms, personalization, and broader AI/ML strategy. He has a strong track record of building and scaling distributed AI/ML systems - particularly in personalization, ranking and recommender systems - across both on-premise and cloud environments. Prior to JPMorganChase, he was at Apple, where he developed large-scale personalization systems for the App Store, Apple Music, TV, Podcasts, and Books. Lucas holds a Ph.D. in Computer Science from Nanyang Technological University (NTU).

Main Day 1 - Tuesday 4th November

1:40 PM PRESENTATION: Reimagining Personalisation in Banking: From Classical Pipelines to Multi-Agent LLMs and Emerging Technologies

This session explores the evolution of personalisation and recommendation systems in the banking and finance sector - from traditional machine learning pipelines to cutting-edge multi-agent LLM architectures and emerging technologies. Drawing on real-world leadership experience, Lucas will share insights into the technical and strategic challenges of designing intelligent, compliant, and scalable personalisation systems in a complex regulatory environment.


  • Building end-to-end ML pipelines for personalisation in banking and finance: A look into the foundations of personalised systems - from data and feature engineering to model development, deployment, monitoring, and feedback loops - within a highly regulated, data-rich environment.
  • Evolving to Generative AI: Architecting multi-agent LLM systems for personalisation: Designing agent-based LLM architectures to support personalisation at scale across financial services.
  • Unlocking customer intelligence with GenAI: Using generative AI to power customer understanding and enable hyper-personalised user journeys.
  • Applying quantum-inspired algorithms for enhanced recommendations: Exploring how quantum-inspired techniques can optimise recommendation efficiency and handle complex challenges.
  • Immersive personalisation: Extended Reality (XR) in next-generation customer experience: Examining the potential of augmented and virtual reality to reshape customer interaction models and deepen personal engagement in digital finance.


Check out the incredible speaker line-up to see who will be joining Lucas.

Download The Latest Agenda