Carlos Soares

Carlos Soares

Senior VP Data & AI Brenntag
Carlos Soares

Carlos is passionate about transforming companies into customer-centric organizations, leveraging his 25+ years at the forefront of data and AI to drive innovation. His passion is resolving high-impact business challenges to drive maximum value for customers and shareholders. He excels at turning complex data ecosystems into engines of value, building high-performing, cross-functional teams that deliver breakthrough impact from predictive sales acceleration to generative AI at scale.

A trusted advisor to C-suite leaders across CPG, telecom, finance, and retail, Carlos consistently brings clarity and measurable results. He achieves this by aligning analytics with core business vision and ethical governance. At the heart of his leadership is the belief that innovation thrives where curiosity, experimentation, and even vulnerability are embraced. Carlos empowers leaders with the right decision environment by harnessing business acumen, storytelling, advanced analytics, and deep knowledge of data platforms.

Day One - November 4, 2025

9:30 AM PANEL DISCUSSION: Operationalizing ROI Measurement to Support Enterprise Adoption

AI is the top investment area across industries for the next 12 months read more in the latest Annual PEX Industry Report.  Yet, misaligned expectations, underestimated complexity, and rising compute costs make ROI difficult to prove. Many pilots succeed technically but fail economically due to opaque vendor pricing, fragmented contracts, and unsustainable architecture.

This panel explores how leaders can bridge ambition and execution, align stakeholders, and build strategies that deliver measurable business value

Key takeaways:

• Unpacking why ROI fails and how to design sustainable cost structures

• Recognizing early warning signs of overpromised or overpriced initiatives

• Developing strategies to optimize costs while scaling impact

• Designing communication tools that engage the C-suite with realistic timelines and ROI

• Engineering cost transparency into platforms and workflows to make ROI visible to both IT and business leaders