Interview | How to Turn AI Into a Business Discipline, Not Just Another Tech Experiment with Sašo Pašič

If you’re leading AI adoption in your organisation, you already feel the change. AI is no longer a playground for experiments or proofs of concept, it’s a core management discipline that demands structure, measurement, and accountability.

In this exclusive interview, Sašo Pašič, Director of Productivity Enhancement through Digitalisation & AI at Petrol Group, shares how AI leadership is evolving from enthusiasm to enterprise, and what that means for Chief AI Officers and digital leaders steering transformation at scale.

Download to learn more about:

• Move from pilots to performance, embedding AI into critical business processes
• Build a governance model that enables experimentation, not one that blocks it
• Fuse Centres of Excellence with AI Factories, driving both innovation and repeatability
• Create lasting adoption across leadership and the frontline, with trust, training, and transparency

AI leadership is maturing fast. The question is: can your organisation move from exploration to execution? Download the full interview to learn how to institutionalise AI and make a measurable impact on the new standard.