Given their position as an early adopter of chatbots, Vodafone have a significant amount of data from interactions with customers both pre and post Generative AI. This enables them to better understand where the key value lies. In this session Emre will share:

-       Strategies for enhancing the ease of use for customers

-       Transitioning more of their customer relationships and product sales through their app and chatbot

-       Balancing the value of particular use cases against the costs to identify the best applications for Generative AI

-       Steps to mitigate the risks of hallucinations