Francesco Federico

Global Head of Marketing S&P Global Ratings

Boasting a robust 16-year career in product development and commercialization, Francesco is a dynamic intrapreneur with a proven track record across diverse industries. His transformational leadership has driven business growth in complex global settings for Fortune 200 companies. He has built and led high-performing teams in product, marketing, and technology across Europe, Asia, and the US. Currently, as Global CMO for S&P Global Ratings, Francesco helms integrated marketing teams covering areas such as events, product, content, digital, and MarTech at a global level. Significant milestones of Francesco's career include launching Vodafone's pioneering self-care mobile app and deploying a real-time dynamic pricing algorithm in Acer's global e-commerce platform. An innovator in artificial intelligence (his thesis covered its application to legal practices), Francesco boosted revenue from $8 to $16+ billion in seven years at JLL, facilitating business transformation initiatives with a focus on AI-powered MarTech and change management. Residing in West London, Francesco balances his career with interests in food & wine, aviation, and hiking.

Main Conference Day One - Tuesday 21st May

10:40 AM Generative Triumphs: Unlocking ROI Insights for Content Marketing Excellence

Francesco will be sharing some robust case studies in Generative AI for content marketing, focusing on:

-       Real-world ROI assessments for informed decision-making, offering tangible insights for strategic planning.

-       Analyzing successful business cases to refine and optimize Generative AI applications for content marketing.

-       Crafting a data-driven narrative, showcasing measurable outcomes to elevate business strategies in content marketing.

Check out the incredible speaker line-up to see who will be joining Francesco.

Download The Latest Agenda