Mark Worden

Strategy & Innovation Lead Cora, Future Initiatives Lead, Conversational & GenAI NatWest

As an experienced product leader with over eight years of expertise in conversational AI and three years in generative AI, I am deeply passionate about driving digital product innovation. My focus has always been on rapidly developing, launching, and scaling new products that not only solve complex customer problems but also deliver significant business value. I’ve had the unique opportunity to develop and bring generative AI solutions to customers in highly regulated financial services market, balancing cutting-edge technology with compliance. This blend of digital, commercial, and technological experience enables me to lead transformational outcomes and pioneer industry initiatives. Beyond delivering current solutions, I am also focused on shaping the future strategy of conversational assistants. By exploring how these technologies will evolve, I work on defining how they can continuously improve and provide even greater value to customers. I strongly advocate for a customer-centric approach to design and innovation, ensuring that every interaction delivers a seamless experience. I lead multi-disciplinary teams with a positive mindset, aligning on the right solutions and technologies that meet both immediate and long-term needs while enabling the next generation of conversational assistants to grow and adapt to customer demands.