Mike Taylor

Expert Prompt Engineering

Mike was a co-founder at Ladder, a performance marketing agency incubated by a traditional creative agency (BBH). He has hired and trained 100+ marketers, optimized 8-figure advertising budgets, and taught 250,000 students on LinkedIn Learning. He is the author of "Marketing Memetics: Reverse-Engineering Creativity To Drive Brand Performance", and teaches a course for O'Reilly Media on Prompt Engineering.

Workshop Day - NOW Monday 20th May

10:30 AM Workshop B – Future-Proof Prompt Engineering: Unleashing the Potential of AI Models

Immerse yourself in the world of prompt engineering, tailored for non-technical & technical leaders alike seeking to learn transferable skills that won't be rendered useless with the next model update.

This workshop delves into the latest developments, advanced techniques, and enduring principles essential for effective language guidance, ensuring your skills remain ahead in the rapidly evolving generative AI landscape.

Specifically, attendees will:

  • Master the enduring principles of prompt engineering, designed to withstand the evolving landscape of AI advancements.
  • Explore cutting-edge techniques for crafting versatile prompts applicable to a wide array of AI models.
  • Engage in hands-on exercises covering diverse models, including ChatGPT, DALL-E, and alternatives to OpenAI.
  • Stay updated on the latest industry developments, ensuring your prompt engineering skills align with the forefront of AI innovation.
  • Receive personalized feedback and expert insights on future-proof prompt engineering strategies from industry practitioners.

By the end of this workshop, you'll possess the skills and knowledge to navigate the future of AI guidance, adapting your prompt engineering expertise to any model and staying at the forefront of AI innovation.

Join us to unlock the limitless potential of AI models through prompt engineering.

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda