Natalija Bezubova

Technology alone doesn’t deliver transformation - organisations also need the people, structures, and culture to make AI stick. As enterprises stand up centres of excellence, evolve governance models, and drive enterprise-wide change programmes, the question becomes: how do you ensure teams not only adopt AI but truly understand and trust it? This panel examines how leading organisations are shaping fluency, embedding responsible practices, and managing the cultural shift needed to scale.

• Driving change management strategies that build trust, alignment, and lasting adoption

• Leveraging centres of excellence to embed standards, share best practice, and accelerate scale

• Building AI fluency across all levels to future-proof talent and culture

Leave with actionable insights on enabling AI maturity through people-first transformation.

• Redesign operating models to embed AI into enterprise-wide business transformation.
• Driving AI leadership through governance, culture, and empowerment across the organisation.
• Measuring impact with a four-lens framework: financial, strategic, operational, and adoption.