Natalija Bezubova

Global Head of Enterprise Analytics Entain

Conference Day Two - Wednesday 15th April

3:00 PM Presentation/Case Study: Scaling AI for Impact: Leadership, Operating Models, and Measurable Outcomes

Enterprises are investing heavily in AI, but real value is unlocked only when transformation is scaled with purpose, structure, and clear leadership. At Entain, the journey has highlighted that scaling AI is as much about culture and governance as it is about technology. Natalija Bezubova will explore how leaders can build operating models that balance empowerment with accountability, moving organisations beyond pilots to measurable impact.

Redesign operating models to embed AI into enterprise-wide business transformation.
Driving AI leadership through governance, culture, and empowerment across the organisation.
Measuring impact with a four-lens framework: financial, strategic, operational, and adoption.

Check out the incredible speaker line-up to see who will be joining Natalija.

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