Rui Pedro Silva

Rui Pedro Silva

Global VP, Leadership & Development Transformation (Technology & Behaviors) adidas
Rui Pedro Silva

Conference Day One - Tuesday 14 March

4:30 PM Afternoon Plenary Panel Discussion: People, Culture & AI Fluency

Technology alone doesn’t deliver transformation - organisations also need the people, structures, and culture to make AI stick. As enterprises stand up centres of excellence, evolve governance models, and drive enterprise-wide change programmes, the question becomes: how do you ensure teams not only adopt AI but truly understand and trust it? This panel examines how leading organisations are shaping fluency, embedding responsible practices, and managing the cultural shift needed to scale.

• Driving change management strategies that build trust, alignment, and lasting adoption

• Leveraging centres of excellence to embed standards, share best practice, and accelerate scale

• Building AI fluency across all levels to future-proof talent and culture

Leave with actionable insights on enabling AI maturity through people-first transformation.


Check out the incredible speaker line-up to see who will be joining Rui.

Download The Latest Agenda