Terry Hornsby

Group Digital and Innovation Director at Reach plc & Executive Vice President at Mantis Mantis

Terry Hornsby is a seasoned professional in the digital and innovation landscape, currently serving as the Group Digital & Innovation Director at Reach plc in London, England. With over 15 years of expertise, Terry has consistently driven digital revenue and product growth for publishers, advertisers, and digital platforms. His extensive experience encompasses various facets of digital marketing, operations, data strategy, and digital transformation. Notably, he founded and launched Mantis, an AI Digital Platform in 2019, offering tools for data segmentation, brand safety, contextual data/marketing, and publisher technology, to help publisher drive page views and engagement and revenue Throughout his career, Terry has held influential roles, he excelled in digital leadership,Data & analytics, programmatic sales and operations, and advertising strategy. With a proven track record of innovation and success, Terry Hornsby continues to be a driving force in the digital space.

Main Conference Day One - Tuesday 21st May

10:40 AM How Generative AI will Transform Publishing by Increasing Efficiency and Effectiveness

Reach plc is one of the UK's biggest newspaper groups with over 120 regional publications and brands like the Daily Mirror and OK! Magazine. 

Terry and his team have developed Mantis which leverage Generative AI across the publishing business. In his session he will cover:

  • Creation and delivery of personalised content
  • Brand safety and contextual advertising
  • The importance of a human touch on every piece of content

In conclusion, Terry's insights into leveraging Generative AI across Reach plc's publishing business, including digital processes, shed light on how advancements in technology enhance efficiency, personalize content delivery, ensure brand safety, and emphasize the enduring value of human touch. Attend session to learn more.

Check out the incredible speaker line-up to see who will be joining Terry.

Download The Latest Agenda