Tobias leads Responsible AI at Philip Morris International (PMI), driving the enterprise-wide transformation of how AI is governed, scaled, and trusted. His focus is simple: enable PMI to innovate with AI at speed, while ensuring it is safe, compliant, and human-centered at every step. Over the past years, he has architected and operationalized PMI's Responsible AI framework, translating policy into practical, enforceable standards that apply across the full AI lifecycle - from ideation to production and monitoring. This includes the design of governance models, accountability structures, and measurable trust metrics that allow AI to scale with confidence.
PMI's AI Factory turns AI experiments, pilots, and proofs of concept into reusable enterprise components deployed as microservices or AI agents. In this case study, Alessandro Sardo, PMI's Director of Security Architecture & Application Security and Tobias Oplustil, Head of Responsible AI discuss the challenge of securing AI use cases as they move from pilot to production, from inconsistent controls and unclear ownership to output validation, and agent oversight. They share how PMI is embedding governance, security controls, validation, and access management into reusable AI components from the start, enabling AI adoption to scale without increasing enterprise risk.
Check out the incredible speaker line-up to see who will be joining Tobias.
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