Giovanna B. Questioni

Board Advisor The Global Council for Business Resilience (GCBR)

Transformation is not about changing what is, but about creating what could be; it’s where strategy meets execution, technology meets humanity, and vision meets impact.

Chief Transformation Officer | Board Advisor

I am a Global Business Director & Transformation Leader, bridging strategy, technology, and human potential to drive sustainable growth and operational excellence. Versatile Leader, with proven track record in Luxury, Retail, FMCG, Tech, I accelerate business and digital transformation - leveraging AI, SaaS, IoT, and Blockchain - to improve organizations outcomes, elevating customer experience, innovation, and competitive advantage. Cross-functional orchestrator - I lead high-performing teams across EMEA, North America, and Asia, turning change into opportunity and resilience into measurable results.

Highlights: ex Ralph Lauren, Poltrona Frau Group, PVH (Calvin Klein, Tommy Hilfiger), Fung Group. My style & impact: - Global Operations & Strategy

Leadership : skilled in connecting the dots, elevate quality, drive growth, optimize risk balance. - Situational Leadership : culturally attuned, able to manage international teams and complex / conflictual environment. - Entrepreneurial Drive : relentless commitment to innovation and impactful results, fueled by curiosity & continuous learning.

Tuesday 14th April - Conference Day One

9:15 AM Opening Remarks - Day 1: Winning Discoverability & Trust

Designing the interface between agents and commerce.

11:15 AM Panel Discussion - From Digital Transformation to Agentic Commerce: Getting Your House in Order

Before anyone lets agents loose on their customers, there’s a lot of unglamorous work to do: fixing legacy platforms, connecting customer data, changing culture, and proving value with “everyday” AI. This discussion brings together leaders who are still in the thick of digital transformation, sharing how they’re getting agent-ready long before the first agent goes live.

• Fixing the basics: data, legacy platforms, and connected guest-facing journeys.

• Empowering colleagues with copilots and AI tools to unlock frontline capacity.

• Moving from walk-ins to orchestrated bookings, events, and personalised return triggers.

Wednesday 15th April – Conference Day Two

10:00 AM Opening Remarks - Day 2: Architecture, Payments & Operating Models

Agents, APIs, and the new retail stack.

10:15 AM Panel Discussion - CPG Reality Check: Agent Channels, Shelf Voice & the Path to Conversion

Agentic commerce is everywhere in the decks – retailer agents, shopping copilots, open platforms that promise to “close the loop”. But for CPGs, the reality is messy: limited integrations, early UX, different agent behaviours by retailer, and a big question over what really shifts discovery, preference and conversion. This discussion brings together CPG leaders experimenting at the edge of retail media, P2D content and agents to separate noise from signal.

• Where are agents actually influencing the shopper journey today – and where not yet?

• How CPGs are trying to understand and improve their “shelf voice” in LLMs and retailer agents.

• Balancing human-first storytelling with ACO-friendly P2D, UGC and media.

• Early lessons on measurement, test design and deciding where to double down next.

12:00 PM Fireside Chat - Augment, Don’t Outsource: Enterprise Guardrails for the Agentic Era

Agentic systems raise the stakes beyond GenAI - shaping how people decide, work, and buy. Between techno-utopia, runaway superintelligence, and the “idiocracy” risk of cognitive offloading, enterprise leaders must choose a path that elevates human judgment while scaling impact. This closing fireside explores practical ways enterprises can harness agents responsibly - societal impact first, ethics and safety by design, augmentation over replacement.

• Anchoring on augmentation: design roles, skills, incentives that keep humans essential everywhere.

• Operationalising guardrails: safety, privacy, provenance, accountability across autonomous agent workflows and decisions.

• Measuring cognitive offloading risks; establish Bionic Context Protocols to preserve judgment capabilities.

Check out the incredible speaker line-up to see who will be joining Giovanna.

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QUESTIONS?

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