Wednesday 15th April – Conference Day Two
Wednesday 15th April – Conference Day Two
8:00 am - 8:45 am
Registration & Breakfast
8:45 am - 9:00 am
Opening Remarks - Day 2: Architecture, Payments & Operating Models
Agents, APIs, and the new retail stack.
9:00 am - 9:30 am
Panel Discussion - CPG Reality Check: Agent Channels, Shelf Voice & the Path to Conversion
Prasanna Kumar -
Global D-Commerce Experience Director,
Diageo
Régis Pennel - Ecommerce Director, Galeries Lafayette
Luis Torres - Head of Digital, Specialized Bicycle Components
Agentic commerce is everywhere in the decks – retailer agents, shopping copilots, open platforms that promise to “close the loop”. But for CPGs, the reality is messy: limited integrations, early UX, different agent behaviours by retailer, and a big question over what really shifts discovery, preference and conversion. This discussion brings together CPG leaders experimenting at the edge of retail media, P2D content and agents to separate noise from signal.
• Where are agents actually influencing the shopper journey today – and where not yet?
• How CPGs are trying to understand and improve their “shelf voice” in LLMs and retailer agents.
• Balancing human-first storytelling with ACO-friendly P2D, UGC and media.
• Early lessons on measurement, test design and deciding where to double down next.
9:30 am - 10:00 am
Session details to be announced
10:00 am - 10:30 am
Presentation - From Gift Bot to Global Concierge: Galeries Lafayette’s Agentic Commerce Journey
Régis Pennel -
Ecommerce Director,
Galeries Lafayette
Presentation - From Gift Bot to Global Concierge: Galeries Lafayette’s Agentic Commerce Journey
Galeries Lafayette is experimenting with agentic commerce on multiple fronts: analysing how LLMs talk about the brand, using GenAI to support customer service behind the scenes, and testing product discovery agents on-site. A seasonal Christmas “gift agent” was just one visible step in a wider roadmap toward a global shopping concierge that can genuinely help customers navigate a complex catalogue. Rather than waiting for perfect technology, the team is learning in public - launching constrained agents, measuring conversion and CSAT, and using call and email analysis to understand where interactions go wrong and how to improve them.
- Combining front-of-house agents with back-office GenAI to uplift the whole CX system.
- Designing constrained discovery agents that add value even when models and catalogues are imperfect.
- Using live pilots, customer feedback and KPIs to de-risk and justify industrialising agents.
By attending, you’ll hear a candid view of what’s working, what isn’t, and how a heritage retailer is turning early experiments into the foundations of an everyday digital concierge.
10:30 am - 11:00 am
Morning Coffee Break
11:00 am - 11:30 am
Presentation - From Ask to “Paid”: Payments for an Agent-Led World
As agents move from recommending products to actually checking out, payments becomes the make-or-break layer: can an agent see prices, apply loyalty, pick the right method, and pass fraud checks without a human in the loop? This session looks at how wallets, PSPs, and checkout flows need to evolve so agents can complete safe, trusted, invisible transactions.
- Making payment options, fees, and rules machine-readable for agents
- Combining loyalty, offers, and routing when every basket is optimised
- Adapting fraud, identity, and SCA for invisible, agent-led checkouts.
11:30 am - 12:00 pm
Talk details to be announced
Ömer Taskavak -
Product & Agentic Commerce Lead,
EssilorLuxottica
12:00 pm - 12:30 pm
Panel Discussion - From SEO to GAIO: Winning the Agent “Shelf”
Luis Torres -
Head of Digital,
Specialized Bicycle Components
When shopping journeys start with agents and answer engines, classic SEO alone won’t cut it. Brands, retailers and platforms are scrambling to understand how product content, reviews, sustainability data and pricing need to evolve so LLMs can actually see and recommend them. This session brings together marketing, search and data leaders to define what “GAIO” really means in practice and how to build an agent-ready presence without throwing away everything you know about SEO.
• Translating today’s SEO playbook into GAIO/GEO/AEO and generative experience optimisation.
• Structuring product and brand data so LLMs can parse and trust it.
• Balancing investment across brand.com, marketplaces, and emerging agent channels.
12:30 pm - 1:30 pm
Lunch & Networking
1:30 pm - 2:00 pm
Panel Discussion - Budgeting for the Unknown: Marketplaces, Webstores & the Dawn of Agentic Commerce
Dmitry Olerinskiy -
Director of Digital Strategy - Decathlon United,
Decathlon
No one really knows what April will look like, never mind 2027. As agents start influencing discovery and purchase journeys, retailers and brands are quietly rebalancing: between marketplaces and owned webstores, between brand spend and performance, between today’s KPIs and tomorrow’s loyalty mechanics. This session digs into how digital leaders are actually reshaping budgets, tech bets, and customer strategies when the rules are still being written.
• Rebalancing the mix: When do you double down on marketplaces vs your own webstore?
• Agentic commerce pressure-testing: How do you plan when agents might sit between you and the customer?
• Product-market fit in flux: Reading weak signals and deciding where to experiment, pause, or scale.
• Loyalty 2.0: From points and emails to always-on, agent-aware retention programmes.
• Tech rates & business models: Rethinking fees, margins and partnership models as the ecosystem stretches.
• Budgeting under uncertainty: Scenario planning when you can’t predict the next 12 months.
2:00 pm - 2:30 pm
Presentation - Security & Abuse Guardrails for Autonomous Actions
Autonomy invites attackers. Protect customers, inventory, and reputation without killing user delight.
• Building allow-lists for actions; sandboxing risky flows.
• Detecting anomalies; responding proportionately.
• Practicing incident drills across product and comms.
2:30 pm - 3:00 pm
Panel Discussion - Internal Agents to P&L: How Enterprises Industrialise Copilots Safely
Jad Freiha -
Head of AI Analytics,
Sweaty Betty
Internal agentic systems are quietly delivering value - briefs, next-best-actions, ecom ops - well before consumer bots are safe to scale. This panel compares live POCs and early rollouts, focusing on safety bars, adoption, and finance-credible impact.
• Operationalising internal agents: ownership, guardrails, human-in-the-loop patterns.
• Proving value: time saved, quality uplift, speed-to-market, sell-through.
• Scaling playbook: governance, change management, and platform choices.
3:00 pm - 3:30 pm
Afternoon Coffee Break
3:30 pm - 4:00 pm
Presentation - Human + AI in the Commerce Org: Upskilling for Agentic Futures
Before agents start transacting at scale, most companies are still rolling out “everyday” GenAI to their own people. The real leverage comes from mindset shifts, new skills and trust: who are you in this new world, how do you stay human, and how do you make AI work for people rather than just the bottom line? In this discussion, leaders who have already upskilled large workforces share adoption data, learning journeys and what they’d do differently next time.
• Turning GenAI pilots into daily habits with measurable workforce adoption.
• Designing learning journeys for marketers, sales and experts in regulated contexts.
• Balancing productivity, wellbeing and identity: keeping humans central to AI work.
4:00 pm - 4:30 pm
Fireside Chat - Augment, Don’t Outsource: Enterprise Guardrails for the Agentic Era
Shaje Ganny -
Author, Founder and EU Group Director Digital Transformation,
P&G
Agentic systems raise the stakes beyond GenAI - shaping how people decide, work, and buy. Between techno-utopia, runaway superintelligence, and the “idiocracy” risk of cognitive offloading, enterprise leaders must choose a path that elevates human judgment while scaling impact. This closing fireside explores practical ways enterprises can harness agents responsibly - societal impact first, ethics and safety by design, augmentation over replacement.
• Anchoring on augmentation: design roles, skills, incentives that keep humans essential everywhere.
• Operationalising guardrails: safety, privacy, provenance, accountability across autonomous agent workflows and decisions.
• Measuring cognitive offloading risks; establish Bionic Context Protocols to preserve judgment capabilities.
4:30 pm - 5:00 pm
Closing Panel Discussion - The Next 12 Months: Experiments to Run & What to Sunset
From workshop to work. We’ll lock priorities, partners, and proof points for the year ahead.
• Picking three experiments with external partners.
• Defining success and decision checkpoints now.
• Sharing cadences to keep momentum alive.
