Luis Torres

Head of Digital Specialized Bicycle Components

Tuesday 14th April - Conference Day One

10:00 AM Panel Discussion - From SEO to ACO: Winning Shelf Voice with Retailer & Open Agents

As retailers roll out their own agents and open platforms race to embed commerce, CPGs are scrambling to understand how "shelf voice" works in an LLM world. This panel brings together early movers to unpack what they're learning as companies ship their first agentic experiences.• Diagnosing your current "shelf voice" in LLMs and retailer agents

• What "agent-optimised" product and P2D content actually looks like in practice

• Shaping holistic media, UGC and content strategies for bots and buyers

• Navigating today's constraints (single-item carts, narrow UIs, limited analytics) while preparing for what's next

Wednesday 15th April – Conference Day Two

10:15 AM Panel Discussion - CPG Reality Check: Agent Channels, Shelf Voice & the Path to Conversion

Agentic commerce is everywhere in the decks – retailer agents, shopping copilots, open platforms that promise to “close the loop”. But for CPGs, the reality is messy: limited integrations, early UX, different agent behaviours by retailer, and a big question over what really shifts discovery, preference and conversion. This discussion brings together CPG leaders experimenting at the edge of retail media, P2D content and agents to separate noise from signal.

• Where are agents actually influencing the shopper journey today – and where not yet?

• How CPGs are trying to understand and improve their “shelf voice” in LLMs and retailer agents.

• Balancing human-first storytelling with ACO-friendly P2D, UGC and media.

• Early lessons on measurement, test design and deciding where to double down next.

Check out the incredible speaker line-up to see who will be joining Luis.

Download The Latest Agenda

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk