Melda Hamarat

Global Head of Digital Commerce Strategy The Magnum Ice Cream company

Tuesday 14th April - Conference Day One

10:00 AM Panel Discussion - From SEO to ACO: Winning Shelf Voice with Retailer & Open Agents

As retailers roll out their own agents and open platforms race to embed commerce, CPGs are scrambling to understand how “shelf voice” works in an LLM world. Magnum’s global digital commerce team sits right in the middle: B2B2C, deeply dependent on retailer ecosystems, and now redesigning product, media and content so it’s legible to both humans and agents. This panel brings together early movers to unpack what they’re learning as Walmart, Instacart, Target and others ship their first agentic experiences.

• Diagnosing your current “shelf voice” in LLMs and retailer agents

• What “agent-optimised” product and P2D content actually looks like in practice

• Shaping holistic media, UGC and content strategies for bots and buyers

• Navigating today’s constraints (single-item carts, narrow UIs, limited analytics) while preparing for what’s next

Melda Hamarat, Global Head of Digital Commerce Strategy, The Magnum Ice Cream company

Ömer Taskavak, Product & Agentic Commerce Lead, EssilorLuxottica

Check out the incredible speaker line-up to see who will be joining Melda.

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Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk