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The Global Event Uniting Leaders to Shape the Future of Conversational & Agent-Led Commerce
April 13 - 15, 2026 | Novotel London West, UK
#AgenticCommSummit
Pioneering the new era of technology commerce & digital experience
WELCOME TO THE FUTURE OF COMMERCE!
AI isn’t just transforming shopping, it’s becoming the interface of commerce itself. Autonomous, adaptive, and deeply contextual agentic systems are reshaping how products are discovered, how decisions are made, and how transactions unfold. As consumers begin delegating choices to personal AI agents, brands and retailers face a new reality: visibility, loyalty, and value must be re-engineered for a world where machines shop on behalf of people.
The next three years will rewrite the rules. “Agentic commerce” is shifting from emerging theory to everyday operating model. Early adopters won’t just gain an edge - they’ll set the standards, ethics, and infrastructure that define this next era of digital commerce.
The Agentic Commerce Summit brings together the global pioneers shaping the future of digital commerce. This is where marketing innovators, retail leaders, CX experts, payment architects, data strategists, and AI visionaries meet to define what’s next. Explore how brands and retailers can thrive in an agentic future - where intelligent systems discover, recommend, and transact, and where the most successful companies learn to design for both humans and their AI counterparts. Join us and step into the new age of intelligent commerce.
Double your impact with one pass! Your Agentic Commerce Summit ticket also includes entry to the Generative AI Summit. Gain a full spectrum of knowledge from AI advancements to next-gen commerce strategies - two events, endless possibilities!
Senior voices from pioneering brands & retailers
Meet the speakers
Melda Hamarat
Global Head of Digital Commerce Strategy
The Magnum Ice Cream company
Jad Freiha
Head of AI Analytics
Sweaty Betty
Linda Cereda
Global VP Marketing Data
Nike
Roald van Wyk
Global Creative Commerce Lead
IPG
Giovanna B. Questioni
Board Advisor
The Global Council for Business Resilience (GCBR)
Come See Our Speakers!
Meet the leaders already testing, building, and governing agent-led commerce - sharing what’s working and what’s next
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Gemma Spence
Chief Digital Commerce Officer
VML
Shaje Ganny
Author, Founder and EU Group Director Digital Transformation
P&G
Dmitry Olerinskiy
Director of Digital Strategy - Decathlon United
Decathlon
Ömer Taskavak
Product & Agentic Commerce Lead
EssilorLuxottica
Richard Barham
Director of Digital
Marston's PLC
Come See Our Speakers!
Meet the leaders already testing, building, and governing agent-led commerce - sharing what’s working and what’s next
SEE ALL SPEAKERS
Nick King
Market Research Director
Autotrader
Paul Morris
Senior Director EMEA Performance Marketing & Web eCommerce
RS Group
Hariss Amin
Global Lead of CX & AI Product Management - eCommerce
Hunter Douglas
Prasanna Kumar
Global D-Commerce Experience Director
Diageo
Shruti Ahuja-Ramamurth
Head of Digital Transformation, Business Intelligence & Analytics
Virgin Media O2
Come See Our Speakers!
Meet the leaders already testing, building, and governing agent-led commerce - sharing what’s working and what’s next
SEE ALL SPEAKERS
Luis Torres
Head of Digital
Specialized Bicycle Components
Régis Pennel
Ecommerce Director
Galeries Lafayette
Come See Our Speakers!
Meet the leaders already testing, building, and governing agent-led commerce - sharing what’s working and what’s next
SEE ALL SPEAKERS#AgenticCommsummit
Why Agentic Commerce Matters - Right Now
$14.5B
Projected value of the global AI-in-retail market in
2025 -signalling massive investment and rapid transformation across
the commerce ecosystem.
60%
Of shoppers report being ready to use AI agents for shopping within the next
12 months - showing consumer willingness to delegate tasks and trust autonomous shopping assistants.
70%
Of retailers already piloting or partially implementing agentic AI technologies to boost operational efficiency and prepare for full-scale agentic commerce.
73%
Of global shoppers who already use AI at some point in their shopping journey — an early but significant signal of comfort with AI–assisted decisions.
What will we be debating and talking about?
Discover how to leverage AI and automation to empower employees, enhance efficiency, and drive meaningful value—not just tick boxes.
CPG Reality Check: Agent Channels & Shelf Voice:
How CPGs actually show up in retailer agents, LLMs and retail media – and what really moves discovery and conversion.
Marketplaces, Webstores & the
New Channel Mix:
Rebalancing spend and attention between marketplaces, owned sites and retail media as assistants and agents enter the journey
From Experiments to Agent-Ready
Playbooks & Commercial Models:
Turning pilots into standards, measurement frameworks and new economics across retailers, CPGs, payments, platforms and agencies
Getting Your House in Order: Data, Content & Feeds:
Cleaning product data, P2D content, reviews and schema so assistants/agents can understand, compare and recommend you
Shelf Presence in Search, LLMs
& Assistants:
Making products findable, comparable and trusted in
answer-led interfaces
Download the 2024 Event Guide
Wondering what's in store?
The decisions you make on search, content, marketplaces, webstores and loyalty over the next 12–24 months will decide whether your products are visible and chosen by both customers and their agents.
At the Agentic Commerce Summit you’ll join digital, ecommerce, CX, media and data leaders from retailers, CPGs, platforms, payments and agencies to:
- Understand what AI assistants and agents really mean for your category, routes to market and P&L – and how this builds on the conversational and retail media work you’re already doing.
- Benchmark your plans, pilots and partners against what leading retailers, brands, marketplaces and payments players are actually testing at the edge of GEO/SEO, retail media, P2D content and early agents.
- Prepare a realistic 12–24 month roadmap to get “agent ready” – from data, feeds and content foundations to operating models, budgets, measurement and new commercial structures.
Become A Sponsor
Partner with the Agentic Commerce Summit
Position your brand at the centre of how the next era of buying is designed.
The Agentic Commerce Summit is a cross-industry, executive-level forum for senior leaders from retail, CPG, marketplaces, platforms, payments, and agencies who are figuring out what agent-led commerce actually means for their P&Ls, channels, and customers.
Unlike large expos, this is an independent, closed-door, practitioner-led summit focused on turning agentic discovery into trusted, measurable commerce – before the standards calcify.
The Forum Defining the Next Era of Commerce
Make high-stakes decisions before the standards calcify
Agentic commerce is moving from theory to operating model. The summit is the only closed-door, practitioner-led forum where retailers, CPGs, platforms, payments providers, and agencies collectively shape the rules for discoverability, identity, consent, measurement, and trust. This is where you align on operating models, policies, and partnerships before the market locks in new norms.
Learn directly from the teams already running agentic pilots
Across two days, the summit features leaders from Nike, Magnum, Sweaty Betty, P&G, Decathlon, Kellogg’s and more - sharing experiments, early failures, UX patterns, governance frameworks, and “agent-optimised” content standards that aren’t available in public playbooks. If you need to know what’s actually working right now, this is where those conversations happen.
Pressure-test your roadmap with peers solving the same problems
From “shelf presence in LLMs” to delegated identity, KY-Agent, payments liability, semantic retail media, UGC-driven ranking, and agent hand-offs in store/service - the agenda is built around the operational questions P&L owners must answer in the next 6-12 months. You’ll leave with templates, scorecards, roles, SLAs, and experiment frameworks.
Build the cross-industry relationships agentic commerce requires
Agent-led buying collapses traditional boundaries. Success depends on shared signals, common schemas, coordinated content, aligned rules, and new trust frameworks. The summit convenes the only group capable of building these cross-industry compacts - giving you empowering you with the tools to stay findable, trusted, and measurable in agent channels.
Testimonials
Hear from our Data & AI Series attendees:
Make sure to register before Friday, 20th February 2026
Secure an early pass and save £300!
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