Catherine Lopes, Head of Data Strategy & Analytics, ME Bank

Data analytics strategy cannot bring value on their own. There must be integration between people and data. There must be integration between business and technology. The intersection of these four forces is the sweet spot where value resides. This session discusses:

• Using the data to push to action, see the result and ultimately gain value
• Gaining structure through sound strategy
• Seeing that strategy provides sustainability 
• Defining everlasting value for the enterprise through uncovering and identifying the desired outcome 
• Examining a customer strategy use case
• Realizing that one off projects do not provide everlasting value and understanding that projects must be end-to-end