Deepak Jose

Head of Digital Business Strategy and Advanced Analytics Mars

Deepak Jose is the Head of Digital Business Strategy and Advanced Analytics at Mars. As part of Digital Transformation team, he leads initiatives focusing on Strategic Revenue Management, Route to Market optimization, Portfolio Simplification, Marketing Transformation and D-COM (eCommerce). He led analytics transformation programs globally for Pet Nutrition, Mars Wrigley, Food, and Multi sales segments managing a team of data scientists and business translators. Prior to Mars, Deepak was part of global organizations like Coca-Cola, ABB, Asurion and Mu Sigma in transformational strategy roles. Deepak was a Consumer Industry leader and account manager at Mu Sigma and led a portfolio of Mu Sigma's Fortune 500 client engagements globally across CPG, Retail, Tourism, manufacturing and Industrial verticals. He was a Strategic Pricing Director at Asurion where he led the development of wholesale and retail pricing strategy for projects including growth strategy, new market expansion, competitor acquisition, and sales support. He was a Senior Manager for Business Planning and Performance Management at Coca-Cola. He engaged with the CCR leadership team to build the long term financial plan and performance analytics. He supported various productivity, process improvement, and capability enhancement initiatives for the Coca-Cola North America Group. He was a product manager and a project management engineer with ABB (Asea Brown Boveri- a Swedish Fortune 500). Deepak is an MBA from the GW and has a graduate business analytics certification. He is also a mechanical engineer from NIT, Calicut. Additionally, he is a Distinguished Toastmaster

Americas Day - April 27

9:00 AM Globally Driving Data and Analytics Across The Enterprise

  • Harnessing pricing, promotion and trade architecture for strategic revenue management
  • Effectively managing data and analytics for route to market optimization and marketing transformation
  • Portfolio simplification and product standardization through an understanding of the changing customer
  • Lassoing the omnichannel analytics that matter
  • Data-driven innovation on the edge