Mike Taylor

Expert Prompt Engineering

Mike was a co-founder at Ladder, a performance marketing agency incubated by a traditional creative agency (BBH). He has hired and trained 100+ marketers, optimized 8-figure advertising budgets, and taught 250,000 students on LinkedIn Learning. He is the author of "Marketing Memetics: Reverse-Engineering Creativity To Drive Brand Performance", and teaches a course for O'Reilly Media on Prompt Engineering.

Generative AI for Marketing 2024 Workshops: Monday, 26 February 2024

11:00 AM Workshop B: Prompt Engineering - Building Better AI Models through Effective Language Guidance

This workshop will introduce attendees to the key concepts and techniques of prompt engineering, which is the practice of crafting effective language guidance to improve the performance of AI models. By attending this workshop, you will gain a deep understanding of the importance of prompt engineering and learn how to design and implement effective prompts to optimise your AI models. Specifically, attendees will:

  • Understand the basics of prompt engineering and its role in building better AI models
  • Learn best practices for crafting high-quality prompts that can guide your models towards better performance
  • Gain hands-on experience designing and implementing effective prompts for a variety of AI applications
  • Explore advanced techniques for optimising prompts to improve model accuracy and efficiency
  • Get expert advice and feedback on their prompt engineering skills and techniques from experienced practitioners in the field.


By the end of this workshop, you will be equipped with the skills and knowledge to design and implement effective prompts for your AI models, and to drive better results

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda