This practical workshop explores how marketers and creatives can use Gen AI tools to streamline the content production process, from the first creative concept to dynamic ad execution. Whether you're experimenting with prompt-based copywriting or designing brand-consistent visuals, this session will walk you through live demos and hands-on tasks to help you build faster, better, and more personalised creative content.

Key takeaways:

• Generate and refine ad visuals and copy using leading Gen AI tools
• Explore brand consistency and establishing creative guardrails
• Learn how to brief creatives more effectively using Gen AI
• Understand prompting techniques and agent workflows (no coding required)
• Gain practical insights into tool selection, workflow setup, and content QA

Workshop Facilitator:

Melanie Moeller, Chief AI Officer & AI Transformation Architect, GenFutures Lab

Ideal for:

Brand marketers, content creators, digital campaign managers, and creative teams exploring how to use Gen AI tools for faster, more personalised content production.

Melanie Moeller

Chief AI Officer & Advisor
GenFutures Lab

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Agentic AI is more than just automation - it’s about AI agents that can make decisions, take actions, and collaborate across workflows. This workshop will help demystify what “agentic” really means in a marketing context and explore how to use it to create smarter, more autonomous systems that align with brand, performance, and governance goals.

This highly interactive session will combine a 30-minute strategic overview with small group breakouts designed to stimulate conversation and peer learning. Whether you’re experimenting with AI agents or simply trying to understand their potential, this workshop will equip you with a framework to assess where value lies, and where caution is warranted.

Key takeaways:

• Understand the principles of Agentic AI and how they apply to marketing use cases
• Identify strategic opportunities for deploying AI agents in your workflow
• Explore risks, ethical boundaries, and governance for autonomous systems
• Learn how to evaluate “readiness” for agent deployment (data, teams, tasks)
• Share and discuss practical scenarios with peers across industries

Workshop Facilitator:

Frank Ravanelli, VP of AI & Affiliate Marketing, Foreo

Ideal for:

Marketing strategists, transformation leads, operations heads, and anyone exploring how AI agents can drive smarter, more autonomous marketing systems.

Frank Ravanelli

VP of AI & Affiliate Marketing
FOREO

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This hands-on workshop is designed for marketers looking to elevate their use of Gen AI tools through smarter, more structured prompt-writing. Whether you’re crafting headlines, writing campaign briefs, or experimenting with custom GPTs, this session will equip you with the skills and confidence to generate stronger outputs, faster.

You’ll learn practical frameworks for prompt engineering, test out real-world examples, and explore how chaining and refinement can help streamline workflows without sacrificing brand integrity.

Takeaways:

• Master foundational prompt-writing techniques tailored to marketing
• Practice generating headlines, campaign copy, and briefs with Gen AI
• Explore prompt chaining and custom GPTs for workflow optimisation

Workshop Facilitator:

Brooke Herron, Senior Level Growth Marketing Professional

Ideal for:

Performance marketers, copywriters, content leads, and marketing practitioners looking to improve how they brief and interact with Gen AI tools to generate better outputs.

Brooke Herron

Senior Level Growth Marketing Professional
Private

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As Gen AI becomes embedded into every stage of the marketing workflow, team structures, roles, and capabilities need to evolve. But transformation isn’t just about hiring prompt engineers, it’s about reimagining how people and AI collaborate, how existing skills are adapted, and how change is embedded in ways that feel safe, inclusive, and purposeful.

In this hands-on, collaborative workshop, you’ll design a future-ready marketing team by exploring real-world strategies to build AI literacy, create role clarity, and develop governance frameworks that make change stick. Whether you're leading a team, planning a reorg, or championing capability uplift across departments, this session will give you practical tools to shape your next steps.

Key takeaways:

• Practical templates for role mapping and capability planning
• A framework for evaluating AI impact across your marketing org
• Change management strategies tailored for marketing teams
• Guidance on building psychologically safe, inclusive transformation journeys
• Peer feedback and shared learning to pressure-test your approach

Ideal for:

Marketing leaders, operations heads, capability leads, team managers, and anyone shaping the future of how marketing work gets done.