This practical workshop explores how marketers and creatives can use Gen AI tools to streamline the content production process, from the first creative concept to dynamic ad execution. Whether you're experimenting with prompt-based copywriting or designing brand-consistent visuals, this session will walk you through live demos and hands-on tasks to help you build faster, better, and more personalised creative content.

Key takeaways:

• Generate and refine ad visuals and copy using leading Gen AI tools
• Explore brand consistency and establishing creative guardrails
• Learn how to brief creatives more effectively using Gen AI
• Understand prompting techniques and agent workflows (no coding required)
• Gain practical insights into tool selection, workflow setup, and content QA

Workshop Facilitator:

Melanie Moeller, Chief AI Officer & AI Transformation Architect, GenFutures Lab

Ideal for:

Brand marketers, content creators, digital campaign managers, and creative teams exploring how to use Gen AI tools for faster, more personalised content production.

About your Workshop Leader:

Melanie Moeller is an AI Transformation Architect and Intelligent Automation Strategist with over a decade of experience translating AI ambition into scalable systems and measurable business outcomes. A former leader at Sky, BBC, and HP, Melanie is known for pioneering human-centred AI applications and helping organisations build future-ready capabilities. As Chief AI Officer and Transformation Architect at GenFutures Lab, Melanie helps organisations craft intelligent automations, deploy AI agents, and redesign workflows for the AI era. She has enabled organisations like BPP University to cut operational time by 75% and save £10k monthly within just a few months of engagement. 

Melanie Moeller

Chief AI Officer & Advisor
GenFutures Lab

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As organisations embed Gen AI into marketing operations, the conversation is shifting from cost savings and efficiency gains to unlocking real customer value. Lloyds Banking Group has made significant progress in integrating

AI and data to transform the customer experience at scale, while ensuring safety, ethics and inclusion remain central to every decision.

In this interactive senior-leader session, Suresh will share practical insights on Lloyds’ journey to balance productivity with purpose, followed by a roundtable-style discussion with peers. Together, participants will explore how marketing leaders can create customer-centred value with AI, while building trust, alignment, and long-term impact.

Key Takeaways:

• How to align AI-driven marketing strategies with core values of safety, ethics and inclusion

• Lessons from Lloyds’ experience embedding Gen AI to enhance customer experience at scale

• Practical considerations for moving beyond productivity to customer-centred impact

• Shared insights from fellow CMOs and marketing leaders on leading

• AI-driven transformation

Ideal for:

Marketing leaders, operations heads, capability leads, team managers, and anyone shaping the future of how marketing work gets done.

Suresh Balaji

Chief Marketing Officer
Lloyds Banking

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This hands-on workshop is designed for marketers looking to elevate their use of Gen AI tools through smarter, more structured prompt-writing. Whether you’re crafting headlines, writing campaign briefs, or experimenting with custom GPTs, this session will equip you with the skills and confidence to generate stronger outputs, faster.

You’ll learn practical frameworks for prompt engineering, test out real-world examples, and explore how chaining and refinement can help streamline workflows without sacrificing brand integrity.

Takeaways:

• Master foundational prompt-writing techniques tailored to marketing
• Practice generating headlines, campaign copy, and briefs with Gen AI
• Explore prompt chaining and custom GPTs for workflow optimisation

Workshop Facilitator:

Brooke Herron, Senior Level Growth Marketing Professional

Ideal for:

Performance marketers, copywriters, content leads, and marketing practitioners looking to improve how they brief and interact with Gen AI tools to generate better outputs.

About Your Workshop Leader:

Brooke is a commercially-minded marketing leader with over 15 years’ experience driving brand and revenue growth across membership, subscription, FMCG, lifestyle, and startup sectors. From leading performance-driven strategies at Freebird Club and Foxcroft Company to consulting across D2C and B2B2C brands, she’s helped businesses at every stage unlock scalable growth. With a strong focus on customer experience, data-informed optimisation, and AI-readiness, she brings sharp insight into how marketers can stay ahead of the curve while delivering real-world results.

Brooke Herron

Fractional Growth Marketer
Private

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Agentic AI is more than just automation - it’s about AI agents that can make decisions, take actions, and collaborate across workflows. This workshop will help demystify what “agentic” really means in a marketing context and explore how to use it to create smarter, more autonomous systems that align with brand, performance, and governance goals.

This highly interactive session will combine a 30-minute strategic overview with small group breakouts designed to stimulate conversation and peer learning. Whether you’re experimenting with AI agents or simply trying to understand their potential, this workshop will equip you with a framework to assess where value lies, and where caution is warranted.

Key takeaways:

• Understand the principles of Agentic AI and how they apply to marketing use cases
• Identify strategic opportunities for deploying AI agents in your workflow
• Explore risks, ethical boundaries, and governance for autonomous systems
• Learn how to evaluate “readiness” for agent deployment (data, teams, tasks)
• Share and discuss practical scenarios with peers across industries

Workshop Facilitator:

Frank Ravanelli, VP of AI & Affiliate Marketing, Foreo

Ideal for:

Marketing strategists, transformation leads, operations heads, and anyone exploring how AI agents can drive smarter, more autonomous marketing systems.

About Your Workshop Leader:

Frank Ravanelli has been in digital marketing since 1995, in affiliate marketing since 1999, and has led remote digital teams since 2003. He is focused on performance marketing, AI, and NLP. He currently leads the FOREO Affiliate and AI Marketing team, where he is focused on both growing established and new brands/skintech solutions, whilst also nurturing the talent of the future by leading a remote internship programme in Affiliate Marketing, Consumer Psychology, Qualitative Psychology, AI, Generative AI, and Sentiment Analysis.

Frank Ravanelli

VP of AI & Affiliate Marketing
FOREO

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