Join Daniel Hulme for a thought-provoking session that delves into the cutting-edge innovations driving the future for marketing leaders - and discover how you can harness the power of AI to drive positive change and business outcomes.

• Discover the core applications of Generative AI and how you can leverage them for business success.
• Understanding how audiences perceive content and creative campaigns and utilising Generative AI for better predictive capabilities
• Learn how the Generative AI revolution can transform the way we approach work and inspire innovation.
• Explore the potential impacts of AI on society, from mitigating superintelligence to navigating a post-truth world.
• Reimagine the future of work and humanity through the lens of collective purpose and enterprise

Daniel Hulme

Chief AI Officer
WPP

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AI is not new for predictive marketing applications. In the last few years, AI has enabled significant business impact across demand prediction, demand generation, measurement and optimization of investments across marketing and sales levers, testing of initiatives, personalization, and data-driven marketing at scale. Generative AI brings the capability to drive efficiency, scale in some of these applications as well as enable applications which were not possible before. Equally, there are areas where Generative AI cannot make as much of an impact. This presentation will debunk myths related to these topics and outline the role of Generative AI in predictive marketing applications.

Sunando Das

Global Head of Predictive Analytics
Unilever

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Delve into the debate on whether AI should replace your human marketers or whether the future lies in a collaborative approach, leveraging the best of both. Explore the evolving intersection of human intuition and AI capabilities, and the far-reaching implications for modern marketing strategies, and examining how you can change your employees’ perceptions so they embrace and champion working with Generative tools.

• Examining the fast-expanding capabilities of generative AI models and how they are automating tasks from content creation to media buying
• How do AI and Human creativity compare? Can AI be truly creative for ideation, or just mimic others work?
• Exploring the implications of synthetically-generated content – from authenticity to plagiarism
• Redefining the human marketer’s role - with AI automating tasks, how can humans add value?
• Empowering your marketers to collaborate with Generative AI as a key competitive edge

Francesco Federico

Chief Marketing Officer
S&P Global Ratings

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Paolo Valenziano

Head of Digital Communications - Content Delivery
Bank of England

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Melanie Moeller

CEO & Founder
GenFuturesLab

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Generative AI threatens to disrupt the traditional agency model. As models automate core creative and development capabilities, agencies must rethink their value propositions. How can you provide differentiated services in an AI-powered world, and continually demonstrate their value within the

marketplace?

• Evaluating generative AI’s impact on core agency offerings
• Envisioning the new agency stack - combining specialised human talent with increased AI productivity
• Developing an AI content strategy to cost-effectively scale high-quality, customised content
• Rethinking workflows and service delivery models to integrate AI across the customer journey
• Examining how Generative AI will impact revenue streams and time allocation

Paul North

Head of AI
Big Group

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Simon Levitt

Global Creative Technology Director
Imagination

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Jason Smith

Chief Digital Officer (CDO)
Publicis Groupe

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Darien Davis

Generative AI Creative Specialist & Consultant
Nextelligence

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As generative AI transforms marketing capabilities, it also raises critical ethical, legal, and societal concerns. Powerful synthesising abilities open risks around harmful bias, plagiarism, copyright infringement and misinformation. Marketers must proactively develop responsible AI strategies to avoid public backlash or legal issues.

• Ensuring diversity & inclusion within your marketing teams, and AI models to reduce harmful AI bias and increase representation
• Strategies for customising and personalising AI output and minimise plagiarism risks
• Understanding copyright limitations, exploring IP tracing and approval protocols for generated assets
• Building a central Responsible AI committee, aligned with your core brand values, to embed ethics across AI development and deployment
• Building transparency and public trust in AI systems, and monitoring for harmful uses like phishing and discrimination
• Monitoring legal and regulatory developments around AI copyright

Matthew Blakemore

AI Strategist, Creative Industries
AI Caramba!

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Adam Walker

Global Digital Marketing Lead
Avolta

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Kerry Sheehan

Head of Service Development & Innovation
Civil Service

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Join Joe Williams, Head of Immersive at LadBible Group to discuss how they are assessing and evaluating emerging technologies, from Generative AI to XR to Virtual Worlds, as a driver to unlock new revenue streams. Reaching a monthly audience of over 584 million each month across their channels, LadBible Group is a leading voice in online content publishing. Joe heads up their taskforce to review nascent technologies to identify new opportunities to amplify mainstream audience engagement and identify new business models for future growth. 

• Examining strategies for identifying, assessing and evaluating use cases for emerging tecnology 
• Building incremental blocks to provide a viable route to take emerging technology to the mainstream 
• Focussing on commercial growth, new revenue streams and aligning innovation to organisational objectives 
• Formalising your approach to technology assessment

Joe Williams

Head of Immersive
Voodoo Immersive

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The advertising industry is on the cusp of seismic change driven by generative AI. As models rapidly advance their ability to generate creative assets and optimise media planning & buying, nearly every aspect of advertising is poised for disruption. Couple this with the impending phasing out of third-party cookies, the impact on programmatic marketing and an increasingly conscious and empowered consumer, marketers and advertisers are staring down the barrel of tremendous disruption.

• Enabling the creation of personalised ads at an unprecedented scale, enhancing audience engagement and conversions
• Supercharging programmatic buying, making targeting more efficient and effective by reaching the most engaged users in a post cookie environment
• Optimising your ROI through predictive budget allocation across channels and creatives, and superior ad testing
• Leveraging AI for finely targeted audience building and customer segmentation
• Discussing crucial strategies for mitigating risks around bias, quality, and deception in AI-driven advertising
• Strategically preparing for a future where AI plays a central role in the advertising ecosystem, driving both opportunities and challenges

Patrick Zinga

Digital Media, Data & Martech Lead
Heineken

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Sean Betts

Chief Product & Technology Officer
Omnicom Media Group

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Juan Carlos Medina Serrano

Lead Data Analyst
Bolt

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The potential for Generative AI to inform your advertising and communication, from ideation to production to roll-out is extensive. During this session Abbas Arslan, Senior Director of Marketing for Coca Cola, shares how the team at Coca Cola are building a bigger brain using predictive analytics and Generative AI to augment their advertising and communication capability.

• Assessing how Generative AI is a tool to help you go further and accomplish more with less time expenditure
• Changing how you benchmark your work and empowering the voice of your teams with Generative AI
• Building bespoke communication models with predictive AI for your enterprise
• Amplifying your test and experimentation capabilities with AI tools

Abbas Arslan

Senior Director Marketing
Coca-Cola

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