Will Anderson

VP of Product Innovation Huge Inc.

Will is a VP of Product Innovation at Huge Inc with over a decade of strategic design experience across finance, telecommunications, travel, and automotive industries. His notable contributions include reimagining Lloyds Banking Group's retail banking experience, introducing Mercedes-Benz's first fully online car sales platform, and transforming British Telecoms' customer service. A co-developer of the conscious design framework with Karwai Ng, Will actively promotes sustainable design practices worldwide, including speaking at SXSW, Google and IxDA. His expertise extends to design research, service design, and product strategy, with a recent focus on the ethical use and design of AI to ensure a responsible technological future.